Building your business & brand on LinkedIn is HARD, but this will make it 10x easier.
I have been building my own for 4 months now, I have been trying different businesses, and learning a lot of stuff for the past 2 years.
Here I want to show you the Industry leader in building brands on LinkedIn, and an analysis I have made of him, his success in it, and his strategies.
His name is Sam G. Winsbury
See and apply it for yourself.
I am sure it will help you.
Consistent effort
He has made 1200+ posts
Volume + iterations always wins
I am far from being good
But this fact helps me keep going
Each post is a rep
Even if it’s bad
Take imperfect action, see what’s working and what’s not, always try to improve even a little
Simple but crucial
Headline
220+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding
Shows proof
Says who he is
Value proposition (for who, do what, how)
Let people know what they get from you in 1-3 sentences
Banner
Clear value proposition
2 Call-to-actions (Follow + DM)
Social proof
But even if you don’t have any proof yet
You will still benefit a lot from making your banner and value proposition clear
It’s like your business card and website in 1 place
Now you can add like 3-4 slides (with premium) which gives you room for
offer
social proof (like testimonials)
your story relevant to what you do and your audience
and anything else that helps you build authority, trust, and is relevant to your audience and business goals
About section
Again clear value proposition at the start
Then goes into the ideal client’s situation, problems, and goals
Then into the ideal solution - how they solve those problems
Now it’s the social proof part - case studies and experience
And finally, a call-to-action
Let your ideal clients know:
That you know their problems
How you can help them
And what’s your solution
Featured section
Builds a ton of authority
Success stories to build trust and convert
Speaks to his ideal client, solving their problems for free
Raises the awareness of branding, how important it is, to help his audience act
Makes them aware of their problems and educates on the solution
This is where trust and conversations happen for you.
Positioning
How a brand is perceived by consumers. It involves defining the brand's unique values and developing a consistent message that appeals to the target audience. Successful brand positioning helps establish a strong identity that stands out in a crowded marketplace
It means:
What you do
How people see it
Do they understand it
Is your message consistent and aligned with it
His positioning and how to apply it:
Attracts a specific niche - experts who want to become industry leaders. He says it directly. This way you know if what he says is for you or not, laying a solid foundation.
Your mission - who you help, do what, and how you help them do it
We want people to immediately understand what they get from us, is it relevant, etc.
It’s reflected in your whole messaging
Headline
Banner
Posts
you tube videos
everything you say or write
Associate phrases like thought leader, personal branding, industry expert with his own brand
that’s what people think when thinking about him. This way, they don’t forget
any message you produce will reflect these words, image.
what are the words, image you want and need to be known for
my example - linkeidn marketing, content, impact, b2b education
Speaks directly to his niche’s problems and desires - this creates a connection, people see crystal-clear the value he is giving them.
attracts his target audience and is seen by them as the right solution
he is audience-centric - everything he produces is around his target audience and transformation he helps them achieve (becoming thought leader, building your personal brand, etc)
when you put your target customer/audience and your expertise as your main focus, then you are seen by them as the right solution, you create a place in their mind saying: “they help me with X and they are the expert at it”
again - anything you write or say needs to reflect it
Differentiation
Differentiation Positioning: Focused on features that are difficult for competitors to replicate, this approach allows brands to stand out by emphasizing unique attributes or benefits
He has his own frameworks, great case studies, and the quality of his services and message
Segmentation Positioning: This method tailors the brand's message to different segments of the market, ensuring relevance and appeal to diverse consumer groups
He targets entrepreneurs who want to become industry leaders, so they can attract clients, media features, have a reputation, and so on - quite specific
clear unique value proposition (who he helps, do what, and how), quality of service, social proof, and own framework for delivering results - 4 key parts that differentiate him.
Let people see what they get from you, how you’re different, and why they should care about what you say
Why should I care?
How are you different?
Why should I trust you?
These are foundations.
Message - It says how you will be seen and need to be seen by people.
Sam’s overall message reflects his personality, value proposition, and mission
When I think of him I am like: “A young ambitious entrepreneur building personal brands for other entrepreneurs”. That’s what we want - a clear statment
We want to combine your
Vision
Values
Mission
Value proposition
Expertise and transformation you give
Target audience/customer
Personality
In 1-3 sentences
Now your message is stronger, it has a frame, a foundation it can be build on
Messenger:
Authority bias is one of the strongest persuasion factors
Who says it is more important than what is being said.
Sam knows that, and that’s why he uses social proof (220+ brands build) to show it’s worth listening to him. Social proof is one way, but there are many more. If you are starting out like me, then you can say what you have done to get this information (like reading a book, for example) or sharing you lessons as you try and gain experience.
Everyone starts somewhere - you become the expert over time.
We need some sort of authority. Why is this information/idea/message worth consuming and adopting
Content strategy
The ‘why’ behind your message, why we say what we say, what do we even say that?
Goal of your content
His every content piece has 1 of 3 purposes
to reach more people (growth),
build authority (authority),
or convert and help people act (conversion).
1st include stories, lessons, opinions, ideas that the whole industry can relate to.
2nd include educational content like how tos, frameworks, lessons relevant to your niche, etc. 3rd is helping people act and take the next step (like downloading a guide or speaking with you).
They all fall into 5 funnel stages
Awareness - growth
Interest - growth/authority
Consideration - authority
Decision - authority/conversion
Conversion - conversion
Relevance
Every post is relevant in some way to his target audience
whether it’s educating them on how to achieve their goals, his expertise, sharing stories to inspire, success stories, and how his audience can apply the lessons from it, or raising people’s awareness by showing benefits and reasons.
Before writing, identify how it helps people,and how relevant it is
Example of a post:
“[Hook]
Rule 1: Find Out What You Want To Be Known For
You can’t build a brand without clarity.
When people find you...
They should immediately associate you with something specific.
Ask yourself:
What am I passionate about?
What’s my area of expertise?
What could I talk about all day?
This shapes your whole reputation.
When you have a clear focus:
Your message becomes stronger
Your content becomes sharper
You attract the right people
How you position yourself is the most critical step.
–––
Rule 2: Tell Your Story
Stories sell because they connect emotionally.
In turn, connection builds trust, loyalty, and action.
Here’s what to share:
The wins that shaped you • Every new lesson you learn • The struggles you’ve overcome • The systems you’ve put in place
Your story doesn’t have to be extraordinary.
It just has to be yours.
–––
Rule 3: Follow A Content Structure
There are only 3 types of content you need to post online:
– Awareness (to attract new eyeballs) – Consideration (to demonstrate knowledge) – Conversion (to turn eyeballs into opportunities)
Then split these up for a posting schedule to spread each type out evenly.
For example:
40% Awareness 20% Consideration 20% Conversion
Is a great place to start.
Stick to this, and your content will always serve a purpose.”
Alignment with uvp and mission
It stays aligned to his mission (helping entrepreneurs become industry leaders).
When every piece is tied to it, you build the strongest trust and authority.
If your mission is to help people lose weight, ask if what you say helps them do that in some way, even if it’s tiny.
Pillars
I noticed his content is built on the following pillars”
Personal branding,
Lessons from his life and business,
business & brand growth,
and social-proof/results.
There might be a bit more
The point is:
When you have 3-5 buckets of content, it’s way easier to stay aligned to your message and audience.
Be clear on yours.
The ‘How’
Shows the “How” behind delivering results
shows how he is doing his work, not only What he is doing - Frameworks, steps, behind the scenes, and documenting the process.
How you do something is the most valuable, because it comes from your own experience and expertise, not theory alone
This positions you as the person people trust, connect, and want to work with.
I’ve found one of the hardest part is showing this human, natural side of you, because you don’t want to look stupid or not being good, but that’s what people crave these days
Authenticty + Proof
Keeps his message consistent - how he wants and needs to be seen (we talked about it in the positioning part)
This way, every post is authentic but still solves problems and delivers value to his target audience
A mix of value proposition and personality.
He also adds proof to most of his posts - 1-2 lines showing what makes him credible
Now people trust you and will keep reading
Example: “After doing X for 1 year…”
This should help you with building your business and brand on LinkedIn
If so, like, comment, and give your crucial feedback on this, what would you improve and change?
And keep building your empire. The future is now
Simon
P.S
If you feel like you need some 1 on 1 help, then book a free consultation with me here: (I will help you for free)